Many times websites get stagnant or cease to reflect the quality of the artist's work. Sometimes they were never quite right to begin with - too much text, poor quality images, lack of information, and cluttered graphic design, among other things, can poorly reflect on a creative person.
With that in mind, here's a checklist to help you give your website a tune-up if need be!
ARTIST WEBSITE CHECKLIST ___ Does the graphic design on your site reflect the tone and style of your creative work? ___ Do you have a current bio on the site? ___ Is there a headshot of you to go with the bio? ___ Is your news section updated regularly? ___ Is it easy for people to find out how to contact you? ___ Are the images/excerpts/samples of your work current? ___ Is the layout clean and readable? ___ Is it easy to navigate the site? ___ Are all the images on the site high quality? ___ Is all the text and copy short, snappy, and compelling? ___ Do you have your social media buttons with links on the site? ___ Have you tested your site on multiple browsers as well as on a mobile phone? ___ Do you feel proud/happy/joyful when you look at your website?
If you're feeling overwhelmed, enlist support. Hire a graphic designer or web coder to tweak and update it for you. If that's not possible, consider using a free site like Wordpress (what I'm using), Wix, or Squarespace to create a site that can be self-maintaining. Just make sure the final product is creative and professional - like you!
Photo by Kitty Kaht//cc